Tuesday, January 14, 2014

Search Engine Bot 302 Redirection Problem Solved Without Stopping 302 for User

Most of the shopping sites or sites which targets many countries by local domain extension and use 302 redirection to local domains according to geographical IP which is good for user to understand language, currency and product type but they face search engine bot 302 redirection problem which is a big problem for SEO and PPC point of view. for example:

if I have example.co.uk for UK, example.us for USA and example.fr for France and apply 302 geo redirect for every domain then it will be like this:

example.co.uk will redirect to example.us in USA and example.fr in France
example.fr will redirect to example.us in USA and example.co.uk in UK
and same like this,
example.us will redirect to example.co.uk in USA and example.fr in France.

But 302 geo target redirection is a problem for SEO and PPC because most impotent search engine bot that is Google bot server IP is from USA and Google bot redirects to example.us domain because of 302 geo target redirection and example.co.uk and example.fr will get ignorance of Google bot with out bond links to example.us because both redirects to example.us.

For PPC you can't get campaign approval because of 302 redirection.

Solution of This Problem

The problem is search engine bot redirection but you don't want to stop 302 for user so the solution is stop 302 only for search engine bots not for user.

just use this meta robots tag to stop redirection for bots
<meta name="robots" content="noredir">

you can check you website redirection in any redirection checking tool like internetofficer.com/seo-tool/redirect-check/
before applying this meta it will show 302 or 301 redirection what ever you have implemented but after applying this meta your site will redirect for user but this tool will show no redirection because this meta will stop redirection for all bots also for seo tool bots.

If you have any other excellent ideas.. share with me.